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WebtraffIQTM Press Release:
Title: City & Guilds Measures
[Radio] Direct and Digital Marketing Activity With Web Metrics
Date: 09 October 2003, London, UK
Author: Tim Gibbon, Account Director, Elemental PR
09 October 2003, London, UK
City & Guilds Measures [Radio] Direct and Digital Marketing Activity With Web Metrics
City & Guilds Appoints WebtraffIQ as its web analytics agency for Time to Learn website after trial
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City & Guilds http://www.city-and-guilds.co.uk the UK’s leading awarding body for work related qualifications, is to appoint WebtraffIQ http://www.webtraffiq.com as its web analytics agency.
WebtraffIQ is to be used on the City & Guilds’ website Time to Learn http://www.timetolearn.org.uk [the on-line version of City & Guilds’ directory of learning breaks and study tours] to track the website activity from radio campaigns, online and offline PR, and digital and direct marketing initiatives.
Scott Weir, Webmaster at City & Guilds explains: “We require a web analytics product and service which is robust and is able to measure our off and online activity. We are impressed how easy it is to use the WebtraffIQ system, and appointed the organisation after experiencing the quick implementation and the accuracy of the data returned. It is crucial for us to be able to integrate the service into our systems and communications with ease without causing any interruption.”
“We have already used the tracking service to analyse the response to
campaigns including a series of BBC Radio interviews in June 2003, with Jonathan
Freeman, Manager of Time to Learn.
As a result of WebtraffIQ’s service,
we learned that Time to Learn experienced an increase of 15% in website traffic
directly from that initiative. Furthermore, we were able to ascertain where
these visits originated [crucial for an offline initiative] on a local and
national scale due the geo-location reporting which is available as part of
the WebtraffIQ suite.”
WebtraffIQ will be working with City & Guild’s Time to Learn over the next year to deliver tracking, measurement and consultancy.
Marcos Richardson, European Director at WebtraffIQ comments: “We
are extremely pleased that clients are using web analytics / metrics more effectively
to measure both digital and traditional communications across a range of media.
Departments can become more accountable for budgets, because the WebtraffIQ service
has the ability to drill down and report on how activity directly affects organisations
brand, profile and reputation on many levels. As departments learn more about
how their campaigns work [even in real-time] they are empowered with more options
and choice to tap into how they may work more efficiently. This provides them
the opportunity to action changes and steer activity to run, manage and control
more successful communications.”
WebtraffIQ has extensive experience
within the education and academic field, currently retained by 12 separate
universities; including Hong Kong University, Sydney University, Sheffield
University and eight others in the USA.
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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
About Time to Learn
http://www.timetolearn.org.uk/pls/ttl/ttl_learner_misc.show_about_us
http://makeashorterlink.com/?G34914316
About
City & Guilds:
http://www.city-and-guilds.co.uk/pls/cg2/url/folder/cg_about_ca/cg_about_main
http://makeashorterlink.com/?R3AA25F24
City & Guilds [http://www.city-and-guilds.co.uk/]
is the UK’s leading awarding body for work related qualifications. In
total the organisation awards over one million certificates to learners each
year in over 500 subjects ranging from creative studies to catering and management
skills to manufacturing.
About WebtraffIQTM
http://www.webtraffiq.com
WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.
WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ'sTM clients include:
The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).
Contact
19 Garrick Street
Covent Garden
London
WC2E 9AX
www.webtraffiq.com
info@webtraffiq.com
www.m-w.co.uk
Tel: +44 (0)207 379 3300
Fax: +44 (0)207 379 4400
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