|
WebtraffIQTM Press Release:
Title:WebtraffIQ release multi-measurement
e-commerce reporting
Date: 08 May 2003, London, UK
Author: Tim Gibbon, Account Director, Elemental PR
08 May 2003, London, UK
WebtraffIQ release multi-measurement e-commerce reporting
WebtraffIQ release multi-measurement e-commerce reporting including CPC, CPA and CPS metrics
----Begins----
WebtraffIQ http://www.webtraffIQ.com the web analytics agency has defined and delivered more robust multi-measurement e-commerce reporting for its range of clients. The reporting allows more efficient measurement of digital metrics includes hard, fast and simple information via measurement of campaigns and projects.
Clients can more effectively measure metrics such as Cost Per Click [CPC], Cost Per Acquisition [CPA] and Cost Per Sale [CPS] for activity using processes that feedback via the WebtraffIQ service. The service calls upon various technologies to deliver its accurate reporting including log files, client side java-scrip code, specified pixel code for banners, and affiliate and submit buttons.
The service measures the following core metrics, but is flexible and can be tailored to requirements quickly and easily.
The metrics:
- Cost per Click [CPC] for individual search engine keywords with easy internal settings, because of the volume of words and the varying individual costs per key word purchase.
- Cost Per Sale [CPS] for specific campaigns such as email newsletters and incentives, banner placements and affiliate partner links.
- Cost Per Acquisition [CPA] from viral marketing micro-sites, offline flyers, offline billboard poster advertising.
WebtraffIQ continues to listen to ‘the customer’ and develop features and processes in line with customer requests. In this case MP3.com Europe wanted to know how many registrations and sales were being made and from what sources. After consulting with MP3.com Europe about their external user traffic initiatives, Key Performance Indicators [KPIs] were defined.
Kevin Hutchinson, Chief Technical Officer at WebtraffIQ explains, “We are increasingly being asked to integrate our service with existing systems such as front-end presentation integration (e.g. XML, CMS), back-end database integration (e.g. ODBC, CRM). This is good news for web analytics firms as we are now being seen as the missing link between existing internal technologies and offline measurement and analysis. We expect this move to become more commonplace as more sophisticated agencies such as WebtraffIQ tie in internal systems with external technology sources.
Clients currently utilising the KPI analysis include MP3.com Europe and the Royal Institution of Chartered Surveyors [RICS], but it is expected all WebtraffIQ’s clients will adopt this.”
Marcos Richardson, European Director at WebtraffIQ comments, “The most significant trend and realisation from most of our customers, is the need for actionable information. Corporate clients expect WebtraffIQ to integrate our products and services in with their own KPIs. This move is making our consultancy service more beneficial, as customers are now becoming even more aware of what it is they really want from their marketing and advertising initiatives and online presence.
The benefits of the additional metrics include monitoring return on investment [ROI] for marketing and advertising campaigns. Our clients now possess an even deeper understanding of customer usage and traffic levels from multiple sources. From this they obtain a clearer picture of website navigation and may tailor their website and marketing/advertising initiatives accordingly.”
Anthony Broadhurst, European Marketing Manager at MP3.com Europe explains why it was crucial to them:
“We have an international presence with over six global websites, so it is important for us to understand how different marketing for each site is performing. This enables us to benchmark for future services, marketing developments and initiatives we undertake exercising specific campaigns based on more insightful identification and reporting. The WebtraffIQ CPC, CPA, CPS features are making all of our individual sites more accountable, and in return helping us run cost effective marketing campaigns.”
----Ends----
----Notes to editors----
This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
About Sony Business Europe:
http://www.sonybiz.net
Sony Business Europe is a leading supplier of broad horizontal business-to-business communication solutions as well as magnetic and optical storage solutions. Amongst others, Sony Business Europe's market segment solutions and service and support packages are targeted at organisations in the Education, Healthcare, Media and Retail sectors as well as Corporates and Justice. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators.
Their geographic area covers Europe, CIS, the Middle East and Africa. Sony
Business Europe is a division of Sony
Europe.
Sony Extranet
http://www.sonyextra.net
Sony Extranet is the online communication tool for organisations and individuals who have a direct or strategic business relationship with Sony Business Europe.
About WebtraffIQTM
http://www.webtraffiq.com
WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.
WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ'sTM clients include:
The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).
Contact
19 Garrick Street
Covent Garden
London
WC2E 9AX
www.webtraffiq.com
info@webtraffiq.com
www.m-w.co.uk
Tel: +44 (0)207 379 3300
Fax: +44 (0)207 379 4400
Back to Press Releases
|
