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WebtraffIQTM Press Release:
Title: Momentum Worldwide APPOINTS WebtraffIQ as WEB ANALYTICS preferred supplier
Date: TBA September, 2007, London, UK
Author: Marcos Richardson Director WebtraffIQ
Momentum Worldwide has appointed WebtraffIQ as its preferred supplier of web
analytics for its global clients, following an extensive review.
Companies in the review included Omniture, Webtrends, Webside Story/Visual
Sciences and Google Web Analytics. Key criteria for choosing a Web Analytics
vendor were:
- An up to date ABCe audited data capture and analysis system
- Bespoke KPI orientated technical implementation
- Security
- Legal responsibility
- Consultancy for optimisation
- Business Intelligence Integration
Mat Kiddie, Momentum’s Digital Director explained: “Momentum holds
its customers’ data with very high regard, there is absolutely no way
that we could allow a third party which did not have the right security, integrity
or capability to make use of our customers’ sensitive information in
any way.”
Marcos Richardson Director at WebtraffIQ commented: “We are of course
delighted with this decision and have put in place dedicated resources to facilitate
this Momentum account.” Marcos adds “Recently we have found that
many of the Larger companies are disenchanted with free or low end Web Analytics
Vendors and as such this is very good news for WebtraffIQ.”
When Momentum launches any websites or marketing initiatives, it will have
the power to completely tailor the analysis around customer Key Performance
Indicators (KPI’s) via the WebtraffIQ Application Programming Interface
(API) system.
----Ends----
----Notes to editors----
This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
About WebtraffIQTM
http://www.webtraffiq.com
WebtraffIQTM is
a web analytics agency with headquarters
in London, UK. WebtraffIQTM is
a real-time visitor tracking and reporting analysis product and service for
business web sites and e-commerce enterprises. The system was first created
in 1995 making WebtraffIQ one of the most established Web Analytics agencies
within the whole industry.
WebtraffIQTM provides
a campaign tracking service which enables clients to see how various online
and offline marketing techniques are working, in effect creating a rich picture
of a business’s activities.
WebtraffIQ'sTM clients
include:
The Direct Marketing Association (DMA), The
Engineering Council, Time to
Learn / City & Guilds, The Internet
Watch Foundation (IWF), Wales Tourist
Board, The Royal Institution of Chartered
Surveyors (RICS).
About Momentum:
www.momentumww.com
Momentum Worldwide is the worlds largest and the single most geographically
extensive global marketing agency specializing in sponsorship, promotion, event,
entertainment and retail marketing. Momentum Worldwide leverages its worldwide
network of 2,000+ employees at 81 offices in 61 countries to deliver world-class
programs that move their clients’ business forward.
The Company is recognized as the best in the business – via award wins,
by the media, in global business accounts, and through client surveys. Momentum
Worldwide is part of the McCann Worldgroup, the world’s largest marketing
communications network, housed within Interpublic Group [NYSE: IPG}.
Momentum UK’s clients include American Express, Bacardi, Boots, Buena
Vista, Cereal Partners Worldwide, L’Oreal, Martini, Mini, Reebok, Royal
Bank of Scotland, Sainsbury’s, and Unilever.
Momentum is part of the McCann Worldgroup, which is owned by the Interpublic
Group.
Contacts:
The media spokesperson for WebtraffIQ is Marcos Richardson
Marcos.richardson@webtraffiq.com
Telephone: +44 (0) 207 379 3300
Website: http://www.webtraffiq.com
The media spokesperson for Momentum is Gary Berman
gary.berman@momentumww.com
Website: www.momentumww.com
Telephone: +44 (0) 207 073 7121
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