WebtraffIQ may be used to account for e-commerce revenue.
Commerce settings
To benefit from e-commerce reporting, you must first enter a list of your
e-commerce pages in your web site settings. These are the pages that are
displayed to web users after they have completed commercial transactions.
For example, this web site welcomes new customers with a page called
"service/welcome.php" so we include this page in our list of commerce pages.
We consider any web user who reads a commerce page to have generated some
e-commerce revenue. The reports below are used to account for this revenue.
Commerce path analysis
This report shows the paths that your web visitors take to arrive at your
commerce pages, and by implication perform commerce on your web site. It
can help you to understand the quality of your web traffic referrers, such
as visits from pay-per-click campaigns and from organic searches.
Commerce web site referrals report
This report lists the web sites that referred people who generated e-commerce.
Use this report to see which search engine listings and web site affiliations
are delivering the most revenue to your business.
Commerce entry pages report
This report lists the first pages seen by people who generated e-commerce.
If affiliated web sites contain links to pages on your web site with special
names, such as "affiliate1", then this report provides a simple way to measure
the revenue they generate. This is because the first pages seen by your web
users correspond to the affiliated web sites that referred your customers.
These first pages as known as e-commerce entry pages.
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